About Cepas Elegidas


Brennan Firth created Cepas Elegidas (SEH-Pas, El-Eh-HE-Das), meaning 'Chosen Vines', to shine a spotlight on ‘true’ and authentic wines in Mendoza, Argentina.

Cepas Elegidas believes deeply that each year, each vintage, is a completely unique wine, and thus each chosen wine has a unique name and label, to be made only once, and only if they meet certain requirements.

Beginning in 2009, Brennan Firth has been focused on making wines with the utmost character and integrity, with a deep desire to preserve the soulfulness of the structure, texture, and aromatic complexity found naturally in each vineyard. This means utilizing high quality, hand-harvested, low yield, sustainable fruit, and making the wine with indigenous yeasts, not adding enzymes, being patient with barrel aging on lees, and not filtering or fining the wines​.

Unique winemaking philosophies have earned Cepas Elegidas positive publicity with sommeliers, restaurant owners, wine reviewers, and tourists from the world over.

In the last six years Cepas Elegidas has purchased over 200 tons of high quality fruit from a variety of vineyards, and produced 70,000+ bottles of distinctive and unique authentic wines. Most Cepas Elegidas wines are available in very limited quantities, with annual production in the last 5 years ranging from a mere 250 cases to 2,500 cases, depending solely upon quality in the vineyards.

Cepas Elegidas has been exploring the unique microclimates of Valle de Uco, Tunuyan, La Consulta, Vista Flores, Agrelo, Tupungato, Lujan de Cuyo, Pedriel, Coquimbito, Lunlunta, Cruz de Piedra, Russel, La Rioja, and Salta, becoming very knowledgeable of the best growers and their agronomic practices.

To date Cepas Elegidas has made wine with Pinot Noir, Syrah, Malbec, Cabernet Sauvignon, Merlot, Petit Verdot, Cabernet Franc, Bonarda, Tempranillo, Tannat, Lambrusco, Graciano, Chardonnay, Torrontes and Viogner.