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Many people in the wine industry are returning to more artisanal and hand crafted forms of winemaking. You don’t need pavilion sized wineries and limitless funds to make great wine – just good taste and some common sense.  As you tour around large winery upon large winery you can sometimes become deluded into thinking that winemaking has to be an industrial process. Rows upon rows of enormous tanks end up looking like a fleet of steel robots and the nomadic story of a grape’s journey can sometimes get lost in translation amongst all the machinery. Making wine is actually a very natural and simple process, so simple that you can in fact do it in your bedroom. Wine fanatic and...

Brennan Firth started making his own wine, Cepas Elegidas, at the age of 25. His premium wine was launched in 2012 into the Argentine and international market. How did you fall in love with wine? I fell in love with wine thanks to my dad! All my life he has owned and operated dozens of restaurants which allowed him to hand-select wines worldwide. Every night he’d have a couple glasses of red wine, never a white! He would let me and my brother smell the glass and ask us what we perceived…a big task for all of my 6 years of existence! When my mom would go into the kitchen, I’d sneak in a small sip that my dad would...

Elena Amigo, Sommelier, Consultora Umami (http://www.consultoraumami.com) Complexity is one of wine´s most significant attributes and Cepas Elegidas has it in its complete portfolio.​ The range of Cepas Elegidas wines are so varied that they could never be a bore for any consumer. I usually call them "conceptual wines" in a sense that each label is a story in itself in many different aspects: Terroir,  production techniques, percentages in a blend that change from one harvest to another, the choice of a certain name and the anecdote behind it.  The drawings and pictures on the label are as attractive as the wine itself, both to the regular customer and the potential ones. The artist behind these works is Brennan Firth, winemaker and adventurer...

Buenos Aires Herald, May 24, 2014 Born: Arizona, USLives: Luján de Cuyo, MendozaEducation: Degree in public relations from California State University, FullertonProfession: Winemaker at Cepas ElegidasBook: A book about importing wineFilm: The True Story About Killing PabloGadget: Corkscrew Although his father imported Argentine wine to the US for his restaurant, that was as close to the sacred grape as Brennan Firth had got after taking a degree in public relations. But a plane ticket and a few contacts took him to Mendoza and six years on, he is now a fully fledged winemaker. Brennan says: “I came on holiday for six months to work my first harvest in 2007. My dad is friends with Gabriela Furlotti from Finca Adalgisa, whose wine...